diff --git a/crates/adapters/template-askama/templates/activity_feed.html b/crates/adapters/template-askama/templates/activity_feed.html
index fc1b07c..83436e3 100644
--- a/crates/adapters/template-askama/templates/activity_feed.html
+++ b/crates/adapters/template-askama/templates/activity_feed.html
@@ -43,7 +43,7 @@
         {% endfor %}
       </div>
       {% if let Some(wm) = entry.review().watch_medium() %}
-      <span class="watch-medium">{{ wm }}</span>
+      <span class="watch-medium">{{ wm.label() }}</span>
       {% endif %}
       {% if let Some(comment) = entry.review().comment() %}
       <div class="comment">{{ comment.value() }}</div>
diff --git a/crates/domain/src/value_objects/review.rs b/crates/domain/src/value_objects/review.rs
index 967fad5..49e7d05 100644
--- a/crates/domain/src/value_objects/review.rs
+++ b/crates/domain/src/value_objects/review.rs
@@ -28,6 +28,20 @@ impl fmt::Display for WatchMedium {
     }
 }
 
+impl WatchMedium {
+    pub fn label(&self) -> &'static str {
+        match self {
+            Self::Cinema => "Cinema",
+            Self::Streaming => "Streaming",
+            Self::TV => "TV",
+            Self::PhysicalMedia => "Physical Media",
+            Self::Download => "Download",
+            Self::MediaServer => "Media Server",
+            Self::Other => "Other",
+        }
+    }
+}
+
 impl FromStr for WatchMedium {
     type Err = DomainError;