diff --git a/deploy.sh b/deploy.sh
new file mode 100755
index 0000000..ce39845
--- /dev/null
+++ b/deploy.sh
@@ -0,0 +1,9 @@
+#!/usr/bin/env bash
+set -euo pipefail
+
+IMAGE="registry.gabrielkaszewski.dev/thoughts:latest"
+
+docker buildx build --platform linux/amd64 \
+  -t "$IMAGE" --push .
+
+echo "pushed $IMAGE"